Feature Stories
Powering Positive Change in the Community
Community 31 October 2023
At YTL PowerSeraya, the company aims to contribute to the community and collaborate with partners to support programme that will deliver lasting positive impact. Geneco SG, the electricity retail brand of YTL PowerSeraya has embarked on numerous initiatives that resonates with the company’s values such as environmental protection and community engagement.
To advocate biodiversity protection and support eco-friendly actions during the Chinese New Year festive season, Geneco SG collaborated with NParks to incorporate silhouettes of four native wildlife fauna on their red packets to highlight the wonders of biodiversity and the importance of protecting the wildlife. To rally the public to support the conservation of biodiversity, Geneco SG held a pledge movement and received 72,138 pledges. With these pledges achieved, Geneco SG donated SGD10,000 to NParks’ Garden City Fund to support research efforts and conserve biodiversity.
Geneco SG also launched the Used Red Packet Recycling initiative for the third consecutive year. The company partnered with REFASH, IUIGA, CRU, Wisma Atrium and OTO and rolled out 30 recycling bins nationwide for the collection of old and used red packets. 2,930 kg of red packets were collected and sent to Tay Paper Recycling during the collection period from 28 December 2022 to 31 March 2023.
A special event was held at Waterway Point, a leading shopping mall in Singapore, to encourage the community to pledge their support for biodiversity conservation and recycle their old and used red packets.
Geneco SG also partnered with NParks on a tree-planting programme to support Singapore Green Plan 2030 and contribute to the OneMillionTrees Movement by NParks. Geneco SG is committed to planting 250 trees over 5 years and has planted 150 trees since 2021. Its third plant-a-tree event was held in Bedok Reservoir and 50 trees were planted by the employees to commemorate Earth Day 2023.
In addition to the 250 trees commitment, Geneco SG planted another 150 trees in 2022 to commemorate the International Day for the Preservation of the Ozone Layer and to celebrate Geneco SG being Singapore’s Number 1 Residential Electricity Retailer. Besides inviting Strides Mobility, the partner of a joint venture ChargEco, to participate in the event, the public gets to contribute to the tree planting movement through the Geneco SG x Garden City Fundraising initiative.
In celebration of Geneco SG’s 5th Anniversary, Geneco SG wanted to demonstrate that though the transition from brown energy to green energy might take the industry years or even decades to change globally, they are committed to playing a critical role, beyond just about power generation.
Geneco SG collaborated with NParks and supported the Singapore Botanic Gardens Seed Bank with a SGD10,000 donation to Garden City Fund, to contribute to their efforts for the conservation of Singapore’s botanical diversity through preserving the seeds of threatened plant species.
Geneco SG also partnered with local ice creamery, Apiary, on a creative approach to raise awareness on the Singapore Botanic Gardens Seed Bank and its cause, by co-creating an exclusive Geneco SG x Apiary ice cream to spark conversations on sustainability and extend the reach of its campaign message.
